It represents one user in your marketing campaign. If you create a signup form and add custom questions, you will get extra information in this schema.
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{ "email": "[email protected]", "firstName": "Jorge", "lastName": "Ferreiro", "city": "San Francisco", "countryCode": "US", "countryName": "United States", "status": "subscribed", "hasJoinedNewsletter": false, "fields": { // true if you granted access to use your product "hasAccess": false }, "id": "k9hF0EnkvWFU0fyxLYHb", "createdAt": "2022-08-22T21:29:09.805Z", "updatedAt": "2022-08-22T21:29:09.805Z", "listId": "9QA1AYDFwW6425Srx31T", /** * Metadata on the leaderboard * referral -> the member who invited this user to signup for your product. **/ "referral": "", "rankingPoints": 0, "rankingPosition": 1, "referralsCount": 0, /** * Browser Metadata -- the device they signed up. * useful to know where are your users signing up from. **/ "uaDeviceBrand": "Apple", "uaDeviceType": "Desktop", "uaName": "Chrome", "uaType": "Browser", "uaVersion": "109"}